I saw this in Tony Moffitt’s Art Blog and thought it was a terrific idea: a handout kit for your buyers, like the press kit that companies send to the media.
As in everything else, advertising is the name of the game. You have just sold your work and this kit gives you the opportunity of reaching people not there at that moment.
It could be just an envelope with some pictures of your art work still for sale, a short bio, a list of galleries or places where you are exhibiting. Make sure to include your business card with information about how to reach you, the address of your website if you have one, an email or telephone number.
Just imagine, somebody just bought one of your pieces, took it home and showed it to his or her friends and family. Now with the kit, they can show their enthusiasm about their buy, sharing with them more information about you and your work.
What else could we include in our handout kit? Let’s hear your ideas.
